Marketing, Sales & Service Cluster
Planning, managing, and performing marketing activities to reach organizational objectives such as brand management, professional sales, merchandising, marketing communications and market research.
Career Pathway: Marketing Communications & Promotion
CTE Program: Sports Management and Recreation
Sports Recreation And Entertainment Marketing
High School
Please Note: The sample Program of Study below reflects minimum requirements. Alternate core courses (including AP, IB, AICE, and Dual Enrollment) may be selected based upon the student’s academic performance. Students should pay close attention to the specifics regarding general graduation requirements and diploma designations based upon the year they began 9th grade. Students are also encouraged to visit MyCareerShines website for detailed information on the Florida Gold Seal Vocational Scholarship, as well as access to other career planning tools. Students should always consult with their high school counselor to make sure all graduation requirements are fulfilled and the correct CTE courses are taken to prepare for industry certifications and program completion of the program of study outlined below.
Sports, Management and Recreation (including graduation requirements)
PSAV/Technical Center Program(s)
Sports, Recreation & Entertainment
State College Program(s)
Business Administration & Management
Event Planning Management
Office Management
University Program(s)
Hospitality Administration/Management
Resort & Hospitality Management
Students completing this program of study may follow a career pathway in a variety of related occupations, from entry level to professional occupations. For more information on other careers related to this program of study area, please visit the Occupational Outlook Handbook at http://www.bls.gov/home.htm and a search. Other career related websites: CareerOneStop and FL Targeted Occupations List.
Account Executive
Club Event Planner
Exhibit Developer
Facility Manager
Promotional Developer
Resort Instructor
Sports & Entertainment Manager
Students completing this Program of Study have three opportunities to earn college credit before leaving high school. These college credit earning opportunities include: Advanced Placement courses, Dual Enrollment, and Local and Statewide Articulation Agreements.
Dual Enrollment Courses To Consider
ENC 1101
ENC 1102
SPC 1016
AML 1000
MUL 1010
MAC 1105
ECO 2013
PSY 2012
HSC 2100
Please meet with your school counselor before registering for these courses. If you meet the criteria you may be able to earn college credit, gain industry-accepted certification, save time, money, and participate in more challenging coursework. There are specific qualifiers, rules, and regulations to be considered before committing to any of these options.
Career Pathways Articulation Agreements—Local
Miami Dade College
Statewide Articulation Agreements
The State Board of Education has approved a list of Statewide Career and Technical Education Articulation Agreements. This supports the Department’s Next Generation Areas of Focus effort Number 3—“to expand opportunities for postsecondary degrees and certificates.” These agreements are intended to be a minimum guarantee of articulated credit and do not preclude institutions from granting additional credit based on local agreements. Click below to access the statewide agreements.
http://www.fldoe.org/workforce/dwdframe/artic_frame.asp
Work Based Learning
Internships
Job Shadowing
Student Organizations
Future Business Leaders of America (FBLA)
Industry Certification/Technical Skill Assessment
Microsoft Office Specialist (MOS)